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The Pharma Mini MBA Training Course
A three-day accelerated management programme to give you the high-performance management skills of an MBA, designed specifically for pharmaceutical/biotechnology professionals and also applicable to medical device/animal health industries
Details
Course overview
Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any industry today. This event has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. It will help you build your management skills for the future and prepare you to fulfil your ambitions.
The Pharma Mini MBA accelerated management programme is a distillation of the most valuable parts of an MBA, as applied to the pharmaceutical industry. It will provide you with practical management tools to apply in the workplace, as well as giving a real taste of an MBA course with the pharmaceutical case studies from business schools.
Pharmaceutical industry context – business school pharmaceutical case studies on each module
This intensive three-day course will help you to translate your learning into new behaviours and improvements in your capability and performance and will work through live issues impacting on the industry and on you directly. The individual and group exercises will focus on pharmaceutical/biopharma/generic MBA case studies, and also on your own challenges and examples. The business school case studies will help give the ‘feel’ of a full MBA and help you understand more about the strategies used in today’s pharmaceutical and associated industries.
The Pharma Mini MBA is also an invaluable guide to all that is best and most practical on an MBA course – with specific focus on the pharmaceutical sector. It is also of value either to gain the most useful aspects of an MBA or as an MBA taster, providing a foundation of the essential MBA elements to apply directly to your role. The pharmaceutical industry requires employees to focus on successful leadership and business management skills, which this programme is designed to give you.
The skills you will improve include:
- Problem-solving
- Seeing the bigger picture
- Decision-making,priorities
- Strategic leadership
- Implementing strategy
- Environmental awareness
- Cross-cultural communication
- Portfolio management
- Strategic thinking
- Leadership
- Commercial awareness
- Change management
- Team-working
- Project management
- Increased confidence prioritisation
Key benefits of attending
MBA learning style of the programme
The Pharma Mini MBA learning style is ‘hands-on’ rather than academic. The programme is very practical, without being too theoretical, with industry-relevant case studies drawn from business school cases. The course covers the key areas of an MBA and applies these MBA tools and concepts to the pharmaceutical industry, providing you with a firm foundation of the essential MBA thinking and terminology. Three modules will be covered in just three days of interactive workshops to enhance the value of the course and, to minimise your time away from the office, there is also optional pre- and post-course work set by the programme director.
- Develop your understanding of the key techniques of an MBA to apply to your work
- Gain a greater understanding of the pharma industry, its drivers, challenges and opportunities
- Hear about the latest strategic technology innovations being used and developed in the pharma industry
- Understand what strategic thinking is and how to use strategy tools
- Develop your leadership and strategic skills
- Become more effective in coping with and managing change in the pharma industry
- Explore the benefits and costs of doing an MBA
- Take away a Mini MBA toolkit to apply to your job
- Discuss and learn from real pharma industry case studies
Pre-course work (sent out to delegates prior to the course)
- Diagnostic questionnaire – your strategic competencies
- Discussions of diagnostic output/other areas of value
Who should attend?
A ‘must-attend’ for professionals in the pharmaceutical/biopharma/medical device/animal health industries wishing to develop their business management skills for more senior levels and beyond mere technical ability. It will also help anyone thinking of studying for an MBA who would like an idea of what is involved. It is particularly beneficial to attend with a colleague to maximise the practical learning.
Programme
Strategy and strategic challenges in the pharma industry
- Strategy and strategic thinking and their importance in the pharma industry
- Strategic analysis, planning and implementation
- Environmental analysis
- Understanding the competitive environment
- Strategic options
- Applying the MBA toolkit
- Stakeholders and their expectations in the pharma industry
- Obtaining the value out of strategy in the pharma industry
Commercial management and leadership in the pharma industry
- New product development and the target product profile
- Portfolio management used in the pharma industry
- Understanding business performance
- The business plan
- Diagnosing specific performance problems
- Developing strategic alliances and collaborations in the pharma industry
- Benefits, costs of doing an MBA and the different routes
- The role of leadership
- What are the core competencies of effective leaders in pharma?
- Leadership vs management
- Leadership style and approaches in the pharma industry
Managing innovation in the pharma industry
- Innovation approaches currently being adopted along the pharma value chain
- Future innovations in pharma and the life science industries
Leading and implementing pharma strategy and change
- Leading successful change
- Diagnosis around change
- How to create the conditions for successful change
- Why people resist change and how to manage this
- Change management including leading a structural reorganisation
- Creating a team, department and organisation relevant to today’s pharma business needs
- Team formation and development
- Implementing strategy and change, essentials of planning and managing projects
- Project management tools and techniques to use in implementing pharma projects
- Applying key project management techniques to pharma projects
- Understanding of cultural awareness to work more effectively with pharma colleagues
Hot topics in market access strategy
Practical application/review
- Personal development action plan to apply the learning within your own organisation
- Revisiting your competency assessment – what has shifted?
- Recommended further reading
- Practical application of tools (toolkit)
Presenters
Laura Brown (More...) (7-9 Feb 2022, 18-20 May 2022, 9-11 Nov 2022)
Dr Laura Brown MBA, BSc (Biochemistry), BSc (Psychology), PhD, Diploma in Clinical Science, FICR, is Chair of an international pharmaceutical management consultancy and course director and senior lecturer for the MSc in Clinical Research at the School of Pharmacy, University of Cardiff. She has also worked as an associate with Cranfield School of Management on the leadership module of the MBA programme and their strategic thinking courses.
Dr Brown worked for Cambridge Corporate Development, an international strategy consultancy, for seven years and has extensive experience in senior management roles in the pharmaceutical industry. She has worked for Wellcome, Hoechst Marion Roussel and Phoenix International and consulted internationally with numerous pharmaceutical companies in the EU, US, Singapore, China and India. She is co-author of several management books including Be Your Own Strategy Consultant, The Ultimate Book of Business Skills and Project Management for the Pharmaceutical Industry.
Leela Barham (More...) (7-9 Feb 2022)
BSc (Economics), MSc (Health Economics) Leela Barham is an independent health economist and policy expert working on a freelance basis. This follows 7 years at a specialist economic consulting firm working in a small dedicated health and pharmaceutical team. She has more than 10 years experience in the pharmaceutical industry – both at home and abroad – and has worked for all stakeholders in the health care system ranging from patient organisations, the National Health Service, health insurers, and the pharmaceutical industry.
She has particular expertise in public and patient involvement, Patient Access Schemes/risk sharing schemes, the Cancer Drugs Fund, policy on Health Technology Assessment (HTA), and the Pharmaceutical Price Regulation Scheme (PPRS). She regularly writes on hot topics affecting the industry for Pharmaceutical Executive, Pharmaphorum and EyeforPharma and has also written for PharmaTimes, and Pharma Pricing and Reimbursement. She has also had her research published in peer review journals including The Patient and Pharmacoeconomics.
Book now
Book now
NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:
- 30% off the 2nd delegate
- 40% off the 3rd delegate
- 50% off the 4th delegate
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7-9 Feb 2022 Live webinar |
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7-9 Feb 2022 Live webinar |
GBP 1,499.00 EUR 2,159.00 USD 2,446.00 + VAT @ 20.00% |
Enrol now
to attend Live webinar |
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18-20 May 2022 Live webinar |
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18-20 May 2022 Live webinar |
GBP 1,499 1,199 EUR 2,159 1,739 USD 2,446 1,978 Until 13 Apr* |
Enrol now
to attend Live webinar |
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9-11 Nov 2022 Live webinar |
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9-11 Nov 2022 Live webinar |
GBP 1,499 1,199 EUR 2,159 1,739 USD 2,446 1,978 Until 5 Oct* |
Enrol now
to attend Live webinar |
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Learn more about our face-to-face and webinar training formats.
* Note the early booking discount cannot be combined with any other offers or promotional code. As such, discounts for the 2nd/3rd/4th attendees are based on the full price of the course. Please contact us for pricing if you wish to send more than 4 delegates.