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The Pharma Mini MBA
A three-day accelerated management programme to give you the high-performance management skills of an MBA, designed specifically for pharmaceutical/biotechnology professionals and also applicable to medical device/animal health industries
Course overview
Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any industry today. This event has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. It will help you build your management skills for the future and prepare you to fulfil your ambitions.
The Pharma Mini MBA accelerated management programme is a distillation of the most valuable parts of an MBA, as applied to the pharmaceutical industry. It will provide you with practical management tools to apply in the workplace, as well as giving a real taste of an MBA course with the pharmaceutical case studies from business schools.
Pharmaceutical industry context – business school pharmaceutical case studies on each module
This intensive three-day course will help you to translate your learning into new behaviours and improvements in your capability and performance and will work through live issues impacting on the industry and on you directly. The individual and group exercises will focus on pharmaceutical/biopharma/generic MBA case studies, and also on your own challenges and examples. The business school case studies will help give the ‘feel’ of a full MBA and help you understand more about the strategies used in today’s pharmaceutical and associated industries.
The Pharma Mini MBA is also an invaluable guide to all that is best and most practical on an MBA course – with specific focus on the pharmaceutical sector. It is also of value either to gain the most useful aspects of an MBA or as an MBA taster, providing a foundation of the essential MBA elements to apply directly to your role. The pharmaceutical industry requires employees to focus on successful leadership and business management skills, which this programme is designed to give you.
The skills you will improve include:
- Problem-solving
- Seeing the bigger picture
- Decision-making,priorities
- Strategic leadership
- Implementing strategy
- Environmental awareness
- Cross-cultural communication
- Portfolio management
- Strategic thinking
- Leadership
- Commercial awareness
- Change management
- Team-working
- Project management
- Increased confidence prioritisation
Key benefits of attending
MBA learning style of the programme
The Pharma Mini MBA learning style is ‘hands-on’ rather than academic. The programme is very practical, without being too theoretical, with industry-relevant case studies drawn from business school cases. The course covers the key areas of an MBA and applies these MBA tools and concepts to the pharmaceutical industry, providing you with a firm foundation of the essential MBA thinking and terminology. Three modules will be covered in just three days of interactive workshops to enhance the value of the course and, to minimise your time away from the office, there is also optional pre- and post-course work set by the programme director.
- Develop your understanding of the key techniques of an MBA to apply to your work
- Gain a greater understanding of the pharma industry, its drivers, challenges and opportunities
- Hear about the latest strategic technology innovations being used and developed in the pharma industry
- Understand what strategic thinking is and how to use strategy tools
- Develop your leadership and strategic skills
- Become more effective in coping with and managing change in the pharma industry
- Explore the benefits and costs of doing an MBA
- Take away a Mini MBA toolkit to apply to your job
- Discuss and learn from real pharma industry case studies
Who should attend?
A ‘must-attend’ for professionals in the pharmaceutical/biopharma/medical device/animal health industries wishing to develop their business management skills for more senior levels and beyond mere technical ability. It will also help anyone thinking of studying for an MBA who would like an idea of what is involved. It is particularly beneficial to attend with a colleague to maximise the practical learning.
Programme day one
Pharma Mini MBA: Pre-course work (sent out to delegates prior to the course)
- Diagnostic questionnaire – your strategic competencies
- Discussions of diagnostic output/other areas of value
Introduction, welcome and key objectives of the course
- Strategy and strategic challenges in the pharma industry
- Strategy and strategic thinking and their importance in the pharma industry
- Strategic analysis, planning and implementation
- Environmental analysis
- Understanding the competitive environment
- Strategic options - Applying the MBA toolkit
- Stakeholders and their expectations in the pharma industry
- Obtaining the value out of strategy in the pharma industry
Programme day two
Commercial management and leadership in the pharma industry
- New product development and the target product profile
- Portfolio management used in the pharma industry
- Understanding business performance
- The business plan
- Diagnosing specific performance problems
- Developing strategic alliances and collaborations in the pharma industry
- Benefits, costs of doing an MBA and the different routes
- The role of leadership
- What are the core competencies of effective leaders in pharma?
- Leadership vs management
- Leadership style and approaches in the pharma industry
- Innovation approaches currently being adopted along the pharma value chain
- Future innovations in pharma and the life science industries
Programme day three
Leading and implementing pharma strategy and change
Leading successful change
- Diagnosis around change
- How to create the conditions for successful change
- Why people resist change and how to manage this
- Change management including leading a structural reorganisation
- Creating a team, department and organisation relevant to today’s pharma business needs
- Team formation and development
Implementing strategy and change, essentials of planning and managing projects
- Project management tools and techniques to use in implementing pharma projects
- Applying key project management techniques to pharma projects
- Understanding of cultural awareness to work more effectively with pharma colleagues
Hot topics in market access strategy
Pharma Mini MBA: Post-course developmen
Practical application/review
- Personal development action plan to apply the learning within your own organisation
- Revisiting your competency assessment – what has shifted?
- Recommended further reading
- Practical application of tools (toolkit)
Presenters
Laura Brown (11-13 Nov 2020, 12-14 May 2021, 10-12 Nov 2021)
Dr Laura Brown is a management consultant and psychologist in the highly regulated pharmaceutical
and legal industries, where she has worked with numerous leading organisations including Cranfield
School of Management and most of the top 20 pharma/biotechnology companies. She is also the Course Director of a pharmaceutical MSc at
the University of Cardiff. Besides a PhD and an MBA, Laura also has a degree in psychology and is co-author of several management books
including ‘Developing the Individual’.
Leela Barham (11-13 Nov 2020)
BSc (Economics), MSc (Health Economics)
Leela Barham is an independent health economist and policy expert working on a freelance basis. This follows 7 years at a specialist economic consulting firm working in a small dedicated health and pharmaceutical team.
She has more than 10 years experience in the pharmaceutical industry – both at home and abroad – and has worked for all stakeholders in the health care system ranging from patient organisations, the National Health Service, health insurers, and the pharmaceutical industry.
She has particular expertise in public and patient involvement, Patient Access Schemes/risk sharing schemes, the Cancer Drugs Fund, policy on Health Technology Assessment (HTA), and the Pharmaceutical Price Regulation Scheme (PPRS). She regularly writes on hot topics affecting the industry for Pharmaceutical Executive, Pharmaphorum and EyeforPharma and has also written for PharmaTimes, and Pharma Pricing and Reimbursement. She has also had her research published in peer review journals including The Patient and Pharmacoeconomics.
Nick Meadows (11-13 Nov 2020)
Nick Meadows has over 12 years of experience working in the life sciences industry as a management consultant, technology transfer analyst and medical research scientist. In 2016 he joined Strategy& (part of the PwC network) where he is supporting clients within the pharmaceutical industry address strategic and operational challenges in development and commercial functions. As a consultant he has managed engagements across research and development and commercial functions of the life sciences and pharmaceutical industry. In the past 5 years his work has spanned major transformational projects in clinical operations, research and development, to and commercial strategy through direct engagement with program teams and commercial leads. In his former role at Kinapse (2011 – 2016) he led the market access service line where he supported clients optimise pricing and reimbursement outcomes for launching and development products.In addition he has collaborated with regulators, policy makers and healthcare practitioners to provide recommendations to accelerate the development of personalised medicines. He has also developed a deep understanding of the biosimilars landscape.He holds an MBA from Saïd Business School, University of Oxford, and a PhD and BSc (Hons) in Molecular Biology from University of Queensland, Brisbane, Australia.
Book now
| 11-13 Nov 2020 | |||
| 11-13 Nov 2020 | Rembrandt Hotel, London | GBP 1,799.00 EUR 2,519.00 USD 2,806.00 + VAT @ 20.00% |
Enrol now |
| 12-14 May 2021 | |||
| 12-14 May 2021 | Venue not yet confirmed | + VAT @ 20.00% |
Enrol now |
| 10-12 Nov 2021 | |||
| 10-12 Nov 2021 | Venue not yet confirmed | + VAT @ 20.00% |
Enrol now |
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Previous customers include...
- 4D Pharma PLC
- Albumedix Ltd
- Amersham Hospital
- Astra Zeneca AB
- AstraZeneca Pharmaceuticals Development
- Avadel Resarch
- Celgene Europe Ltd
- Crucell Switzerland AG
- Eisai Manufacturing Limited
- EWOPHARMA D.O.O.
- Ferring Pharmaceuticals A/S
- Grunenthal
- Hospira (ME & NA)
- Janssen Infectious Diseases - Diagnostics BVBA
- LFB Biomedicaments
- MSD Animal Health
- Mylan
- Newbridge Pharmaceuticals
- Octapharma AG
- Owen Mumford Ltd
- Pharma International Co - PIC
- PROTHERICS PLC
- Sales-Link, Inc.
- Sanofi-Aventis
- Sartorius-Stedim BioOutsource
- Serono Pharma International
- Takeda Pharma A/S
- Takeda Pharmaceuticals International AG
- United Therapeutics Europe Ltd
- Waymade Healthcare plc
“Overall it was a very interesting course with much knowledge and very useful techniques for strategic thinking. I really enjoyed the case studies and working in teams to accomplish the exercises. Very well done and very well organised.”
Theofanis Mantourlias, Senior Manager Formulation Development, Fresenius Kabi Austria GmbH, Nov 19
“Thank you for a great learning experience!”
Jasper Deuring, Medical Affairs , Pfizer, May 19
“Course very useful to get an overview of what a MBA could be. Laura makes the course very interactive and really interesting with many real life examples. Her knowledge of the global pharma industry is quite impressive.”
Camille Rivail, Senior Manager Business Development, Avadel Pharmaceuticals SA, May 19
“For a 3 day course, we covered a good spread of techniques and information. Having the talks sparked thoughts and also provided a change of pace. The speakers were excellent and Laura's energy & experience was very much appreciated.”
Lorraine Borland, Director, Strategic Projects, Sartorius-Stedim BioOutsource, Nov 18
“I think this was a very useful, practical and interesting course. I was able to adopt a strategic thinking that I will be able to implement in my work. ”
Aintzane Garcia, Medical Department, Faes Farma SA, Nov 18
“The course gave a real insight into the MBA. There were so many tools I could take back with me and apply to my working life not only for myself , but for my colleagues. The course was a great mix of theory, case studies, external talks and media. Laura was extremely knowledgeable with great credibility within the industry. The course has made me consider a full MBA and also exploring what other courses have Laura as the trainer.”
Emma Lennon, Group Manager, GW Pharmaceuticals, Nov 18
“Good coverage of wide topic area, extremely useful for someone from a single function to get wider overview”
Mark Andrews, Technical Director / QP, Deputy Managing Director, Torbay and South Devon NHS Foundation Trust, Nov 18
“Laura Brown is a very interesting speaker”
Mehdi Sellami, Scientific Director, Laboratoires Galpharma, Nov 18
“Laura [was] very engaging, varied content, good level, Not one boring moment! Deming [offered a] good practical experience in pharma. Great to have had a chance to practically use the tools Laura recommended. ”
Emma Dupree, Associate Director, Compliance, AbbVie, May 18
“Great energy. Best training I had in a long time. ”
Florent Noel, Sr Manager QA, Covis Pharma, May 18
“Really good overview and opportunity to ask many questions. Great course.”
Luisa Teixeira, Account Manager, Owen Mumford Ltd, Nov 17
“Overall good, too little time!”
Janni Hermansen, Senior PV Advisor, LEO Pharma, Nov 17
“Very interesting”
Emine Akin, Marketing & Sales Junior Assistant, Chiesi Group, Nov 17
“Laura is a very dynamic person that knows very well how to deliver a message. The topics are very interesting from the pharma/management point of view and articulated
- Would be interesting to have topic about pharma at geographical level”
Janneth Ospina Paladines, Senior Regulatory Affairs Associate, Gilead Sciences International , Nov 17
“Course was very condensed either reduce the content or extend the course days”
Aziz-ul-Islam Chaudhry, Head of Regulatory Affairs, Martindale Pharma, May 17