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The Pharma Mini MBA Training Course

A three-day accelerated management programme to give you the high-performance management skills of an MBA, designed specifically for pharmaceutical/biotechnology professionals and also applicable to medical device/animal health industries

9-11 Nov 2022

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Details

Course overview

Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure, is probably one of the most challenging managerial roles of any industry today. This event has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. It will help you build your management skills for the future and prepare you to fulfil your ambitions.

The Pharma Mini MBA accelerated management programme is a distillation of the most valuable parts of an MBA, as applied to the pharmaceutical industry. It will provide you with practical management tools to apply in the workplace, as well as giving a real taste of an MBA course with the pharmaceutical case studies from business schools.

Pharmaceutical industry context – business school pharmaceutical case studies on each module

This intensive three-day course will help you to translate your learning into new behaviours and improvements in your capability and performance and will work through live issues impacting on the industry and on you directly. The individual and group exercises will focus on pharmaceutical/biopharma/generic MBA case studies, and also on your own challenges and examples. The business school case studies will help give the ‘feel’ of a full MBA and help you understand more about the strategies used in today’s pharmaceutical and associated industries.

The Pharma Mini MBA is also an invaluable guide to all that is best and most practical on an MBA course – with specific focus on the pharmaceutical sector. It is also of value either to gain the most useful aspects of an MBA or as an MBA taster, providing a foundation of the essential MBA elements to apply directly to your role. The pharmaceutical industry requires employees to focus on successful leadership and business management skills, which this programme is designed to give you.

The skills you will improve include:

  • Problem-solving
  • Seeing the bigger picture
  • Decision-making,priorities
  • Strategic leadership
  • Implementing strategy
  • Environmental awareness
  • Cross-cultural communication
  • Portfolio management
  • Strategic thinking
  • Leadership
  • Commercial awareness
  • Change management
  • Team-working
  • Project management
  • Increased confidence prioritisation

Key benefits of attending

MBA learning style of the programme

The Pharma Mini MBA learning style is ‘hands-on’ rather than academic. The programme is very practical, without being too theoretical, with industry-relevant case studies drawn from business school cases. The course covers the key areas of an MBA and applies these MBA tools and concepts to the pharmaceutical industry, providing you with a firm foundation of the essential MBA thinking and terminology. Three modules will be covered in just three days of interactive workshops to enhance the value of the course and, to minimise your time away from the office, there is also optional pre- and post-course work set by the programme director.

  • Develop your understanding of the key techniques of an MBA to apply to your work
  • Gain a greater understanding of the pharma industry, its drivers, challenges and opportunities
  • Hear about the latest strategic technology innovations being used and developed in the pharma industry
  • Understand what strategic thinking is and how to use strategy tools
  • Develop your leadership and strategic skills
  • Become more effective in coping with and managing change in the pharma industry
  • Explore the benefits and costs of doing an MBA
  • Take away a Mini MBA toolkit to apply to your job
  • Discuss and learn from real pharma industry case studies

 Pre-course work (sent out to delegates prior to the course)

  • Diagnostic questionnaire – your strategic competencies
  • Discussions of diagnostic output/other areas of value


Who should attend?

A ‘must-attend’ for professionals in the pharmaceutical/biopharma/medical device/animal health industries wishing to develop their business management skills for more senior levels and beyond mere technical ability. It will also help anyone thinking of studying for an MBA who would like an idea of what is involved. It is particularly beneficial to attend with a colleague to maximise the practical learning.

Programme

Strategy and strategic challenges in the pharma industry

  • Strategy and strategic thinking and their importance in the pharma industry
  • Strategic analysis, planning and implementation
    • Environmental analysis
    • Understanding the competitive environment 
    • Strategic options
  • Applying the MBA toolkit
  • Stakeholders and their expectations in the pharma industry
  • Obtaining the value out of strategy in the pharma industry

Commercial management and leadership in the pharma industry

  • New product development and the target product profile
  • Portfolio management used in the pharma industry
  • Understanding business performance
  • The business plan
  • Diagnosing specific performance problems
  • Developing strategic alliances and collaborations in the pharma industry
  • Benefits, costs of doing an MBA and the different routes
  • The role of leadership
    • What are the core competencies of effective leaders in pharma? 
    • Leadership vs management
    • Leadership style and approaches in the pharma industry

Managing innovation in the pharma industry

  • Innovation approaches currently being adopted along the pharma value chain
  • Future innovations in pharma and the life science industries

Leading and implementing pharma strategy and change

  • Leading successful change
    • Diagnosis around change
    • How to create the conditions for successful change
    • Why people resist change and how to manage this
    • Change management including leading a structural reorganisation
    • Creating a team, department and organisation relevant to today’s pharma business needs
    • Team formation and development
  • Implementing strategy and change, essentials of planning and managing projects
    • Project management tools and techniques to use in implementing pharma projects
    • Applying key project management techniques to pharma projects
    • Understanding of cultural awareness to work more effectively with pharma colleagues

Hot topics in market access strategy

Practical application/review

  • Personal development action plan to apply the learning within your own organisation
  • Revisiting your competency assessment – what has shifted?
  • Recommended further reading
  • Practical application of tools (toolkit)

Presenter

Laura Brown (More...)

Dr Laura Brown MBA, BSc (Biochemistry), BSc (Psychology), PhD, Diploma in Clinical Science, FICR, is Chair of an international pharmaceutical management consultancy and course director and senior lecturer for the MSc in Clinical Research at the School of Pharmacy, University of Cardiff. She has also worked as an associate with Cranfield School of Management on the leadership module of the MBA programme and their strategic thinking courses.

Dr Brown worked for Cambridge Corporate Development, an international strategy consultancy, for seven years and has extensive experience in senior management roles in the pharmaceutical industry. She has worked for Wellcome, Hoechst Marion Roussel and Phoenix International and consulted internationally with numerous pharmaceutical companies in the EU, US, Singapore, China and India. She is co-author of several management books including Be Your Own Strategy Consultant, The Ultimate Book of Business Skills and Project Management for the Pharmaceutical Industry.

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NEW higher discounts for booking multiple places - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate
  • 40% off the 3rd delegate
  • 50% off the 4th delegate
9-11 Nov 2022
Live webinar
09:30-17:00
UK (London)
9-11 Nov 2022
Live webinar
09:30-17:00
UK (London)
GBP 1,499 1,199
EUR 2,159 1,739
USD 2,446 1,978
Until 5 Oct*
Enrol now
to attend
Live webinar

Learn more about our face-to-face and webinar training formats.

* Note the early booking discount cannot be combined with any other offers or promotional code. As such, discounts for the 2nd/3rd/4th attendees are based on the full price of the course. Please contact us for pricing if you wish to send more than 4 delegates.

Continuing professional development

This course qualifies for 18 hours for your CPD records.
More about CPD

Customised in-house training

We can customise this course to meet the requirements of your organisation and deliver it at your location and/or online.

Contact us

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Previous customers include...

  • Abbott Vascular B.V.
  • AbbVie Ltd
  • Amgen Europe BV
  • ASSOCIATION OF BULGARIAN
  • Astra Zeneca AB
  • BIVRC GmbH & Co KG
  • Covis Pharma BV
  • Crucell Switzerland AG
  • Cyberonics Europe BVBA
  • FERRING BV
  • Galapagos NV
  • Glaxo Smithkline Biologicals
  • Jubilant Draximage Inc.
  • Life Molecular Imaging GmbH
  • LifeScientific
  • Lundbeck (Schweiz) AG
  • MSD Animal Health
  • NHS
  • Novo Nordisk
  • Orexo AB
  • Ortho Biotech, Johnson & Johnson
  • Pfizer Limited
  • PHYTOPHARM KLEKA SA
  • POLPHARMA GROUP
  • Pro-Med CS Praha AS
  • Reckitt Benckiser Healthcare (UK) Ltd
  • Rhein-Minapharm Biogenetics
  • Takeda Pharmaceuticals International AG
  • University of Ulster
  • ViroVet BVBA

I hoped to improve my strategic thinking skills and my understanding of how business/project decisions are made and executed.
While such skills and understanding are obviously not improved overnight, I certainly feel that I have learnt a lot and been equipped with tools that will help me achieve those goals. I aim to continue looking at the course material and practice some of the tools in my work.

Lillian Sandø, Principal Medical Writer, LEO Pharma A/S, Feb 22

I had hoped for a recap of the various strategies and tools, and got exactly that, thanks. It was useful to talk about the MBA in general too.

Mia Rensch-Jacobsen, Sr. Outsourcing Professional , Novo Nordisk A/S, Feb 22

The content was interesting and explained from the pharma field perspective.

Daria Dziura, Project Trainee, Tjoapack Netherlands B.V., Nov 21

I've really enjoyed this webinar, covering all I was looking for in a short amount of time while keeping it very interesting and interactive along the way. Laura was very impressive, going through a lot of material and always keeping it very interesting. Case studies were very interesting. I also appreciated the use of different interactive tools for exercises.

Audrey Dicaire-Lavigne, Pharmacovigilance Leader, Jubilant Draximage Inc., May 21

Very good I enjoyed it, right amount of time and info delivered. Very good interaction with the speakers and all the participants who were from very various backgrounds.

Eric Helmer, Director Clinical Pharmacology, Galapagos, May 21

The course greatly matched my expectations and it was an invaluable experience, enriching my understanding and providing me with a toolkit to work on in my career.

Vasileios Eftychidis, Knowledge Transfer Associate - NeuroOncology, Cardiff University, May 21

Great course, enjoyed it a lot, would recommend.

Andrei Ilie, Doctor, NHS, May 21

The guest speakers were a good addition. Overall, well done.

Katie Sippel, Director, Quality Compliance, Novocol Pharmaceutical of Canada Inc., Nov 20

Great course. Intense but good opportunity to learn and well presented. I enjoyed he group work and chatting to everyone too.

Feargal Cosgrove, Licensing Manager – Research & Impact, University of Ulster, Nov 20

Very good, good set of strategic analysis tools was given..

Andreas Gallei, Head of Swine Virology, BIVRC GmbH & Co KG, Nov 20

Overall it was a very interesting course with much knowledge and very useful techniques for strategic thinking. I really enjoyed the case studies and working in teams to accomplish the exercises. Very well done and very well organised.

Theofanis Mantourlias, Senior Manager Formulation Development, Fresenius Kabi Austria GmbH, Nov 19

Thank you for a great learning experience!

Jasper Deuring, Medical Affairs , Pfizer, May 19

Course very useful to get an overview of what a MBA could be. Laura makes the course very interactive and really interesting with many real life examples. Her knowledge of the global pharma industry is quite impressive.

Camille Rivail, Senior Manager Business Development, Avadel Pharmaceuticals SA, May 19

Good coverage of wide topic area, extremely useful for someone from a single function to get wider overview

Mark Andrews, Technical Director / QP, Deputy Managing Director, Torbay and South Devon NHS Foundation Trust, Nov 18

I think this was a very useful, practical and interesting course. I was able to adopt a strategic thinking that I will be able to implement in my work.

Aintzane Garcia, Medical Department, Faes Farma SA, Nov 18