Topics covered at this seminar include step by step practical guide to Strategic IP Planning, utilising a structured and rationalised IP strategy toolbox, competitive IP Analysis and market positioning. IP SWOT, align IP with R&D and business goals, performance benchmarking, measures and KPIs. IP planning as part of your daily role, presenting your plan persuasively.
Topics covered at this seminar:
Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare for this seminar
Documentation
Introduction and ice-breaker
IP strategy toolbox: theory
IP strategy toolbox: theory continued
IP strategy-making: introduction
Step 1: vision setting
Step 2: IP competition analysis
Step 3: IP SWOT development
Step 4: IP performance benchmarking and reporting
Step 5: The strategic plan – the outline
Getting buy-in from management for your strategic IP plan
Prepare your team’s IP plan presentation to management continued..
Present your plan to management
From case to reality
Reapply DIPS: lessons learned from others, plus how to cope with complexity in situations and explore flexibility in DIPS solution
The gradual approach
Reapplying (parts of) DIPS methodology to two real-life scenarios
Brief introduction to DIPS Online to learn how to handle a large number of strategy projects
Introduction to corporate planning where more than one product or business unit is involved
Corporate IP planning – practical case study session
Further implementation issues toward change
Final questions and recommendations
Arnaud Gasnier
Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO. He is Adjunct Teaching Fellow at University College London. In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’. He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.
Find out more about Patentopolis HERE.
Arnaud Gasnier
Dr Arnaud Gasnier is CEO and Founder of Patentopolis BV. He has practiced globally in various IP (patents, trademarks) departments and in various roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel, Assistant Director) since 1997, e.g. for Swatch, Philips, adidas and Dutch contract research organization TNO. He is the author of ‘The Patenting Paradox’ and recently contributed to the last edition of ‘The Handbook of the European IP Management’.
This course qualifies for the following CPD programmes:
| 24-26 Sep 2019 | |||
| 24-26 Sep 2019 | Rembrandt Hotel, London | GBP 1,799.00 EUR 2,519.00 USD 2,806.00 + VAT @ 20.00% |
Enrol now |
| 10-12 Mar 2020 | |||
| 10-12 Mar 2020 | Rembrandt Hotel, London | GBP 1,799.00 EUR 2,519.00 USD 2,806.00 + VAT @ 20.00% |
Enrol now |
| 22-24 Sep 2020 | |||
| 22-24 Sep 2020 | Rembrandt Hotel, London | + VAT @ 20.00% |
Enrol now |
“Focused, flexible and proactive. Great overview about the topic”
Matthias Städeli, Attorney at law, Rentsch Partner Ltd.
“Enthusiastic and the cases proposed were extremely well documented (very useful to understand the method). Good course with well thorough content. Looking to put some of this in practice.”
Mathias Corboz, IP Manager EMEA, ASSA ABLOY AB
“I enjoyed it, the meeting of other people from other companies and the exchange of ideas with them...The slides were good, the speaker enthusiastic and engaging.”
Christopher Phanopoulos, Senior Research Manager, Huntsman
“I thought that the course gave an in depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this tool well. ”
Sailesh Daswani, IP Manager, ARC Medical Devices Inc.
“Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world. ”
Louise Dahlerup Fazlagic, IP Manager, GEA Process Engineering A/S
“Great course - really helpful. We will be using what we have learnt”
Kati Hudson, Head of IP and contracts, Oxford BioMedica (UK) Limited
“Clear, interesting, good combination of lecture and discussions”
Ulrikke Asboell, Attorney-at-Law, Onsagers
“Enjoyable course with varied experience of delegates. This enriched the experience for me.”
Martin Bransby, Head of Research, R&R NAV
“Enthusiastic and very confident on subject. Great.”
Anu Taivainen, Patent Attorney, Kolster Oy
“Very useful, applicable, day 1 was a bit confusing but it all came together on day 2 and 3.”
Diana Hoogeboom, Intellectual Property Manager, Intravacc
“Simple method is very helpful when initiating the IP strategy. More interactions and less material would be better. Budgeting was not included. Arnaud was easy to talk to.”
Nathasha Weerasinghe, Technology Entrepreneur, MAS Innovation
“Whilst the course was not what I expected, it was interesting and included some concepts that I had not previously considered and would potentially make use of in the future”
Steve Hart, R&D Director, SPD Development Co Ltd