It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets as well as maximising value from these assets. Whether you have no strategy currently in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.
This highly interactive seminar will provide you with the practical knowledge, skills and toolkit (DIPS) to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals. Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.
Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy, with access to the DIPS Online platform.
Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare for this seminar
Documentation
Introduction and ice-breaker
IP strategy toolbox: theory
IP strategy toolbox: theory continued
IP strategy-making: introduction
Step 1: vision setting
Step 2: IP competition analysis
Step 3: IP SWOT development
Step 4: IP performance benchmarking and reporting
Step 5: The strategic plan – the outline
Getting buy-in from management for your strategic IP plan
Prepare your team’s IP plan presentation to management continued..
Present your plan to management
From case to reality
Reapply DIPS: lessons learned from others, plus how to cope with complexity in situations and explore flexibility in DIPS solution
The gradual approach
Reapplying (parts of) DIPS methodology to two real-life scenarios
Brief introduction to DIPS Online to learn how to handle a large number of strategy projects
Introduction to corporate planning where more than one product or business unit is involved
Corporate IP planning – practical case study session
Further implementation issues toward change
Final questions and recommendations
Arnaud Gasnier
Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO. He is Adjunct Teaching Fellow at University College London. In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’. He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.
Find out more about Patentopolis HERE.
This course qualifies for the following CPD programmes:
| 22-24 Sep 2020 | |||
| 22-24 Sep 2020 | Cavendish Hotel, London | GBP 1,799.00 EUR 2,519.00 USD 2,806.00 + VAT @ 20.00% |
Enrol now |
| 16-18 Mar 2021 | |||
| 16-18 Mar 2021 | Venue not yet confirmed | + VAT @ 20.00% |
Enrol now |
| 21-23 Sep 2021 | |||
| 21-23 Sep 2021 | Venue not yet confirmed | + VAT @ 20.00% |
Enrol now |
“I enjoyed it, the meeting of other people from other companies and the exchange of ideas with them...The slides were good, the speaker enthusiastic and engaging.”
Christopher Phanopoulos, Senior Research Manager, Huntsman
“Great course - really helpful. We will be using what we have learnt”
Kati Hudson, Head of IP and contracts, Oxford BioMedica (UK) Limited
“I thought that the course gave an in depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this tool well. ”
Sailesh Daswani, IP Manager, ARC Medical Devices Inc.
“Enthusiastic and the cases proposed were extremely well documented (very useful to understand the method). Good course with well thorough content. Looking to put some of this in practice.”
Mathias Corboz, IP Manager EMEA, ASSA ABLOY AB
“Clear, interesting, good combination of lecture and discussions”
Ulrikke Asboell, Attorney-at-Law, Onsagers
“Focused, flexible and proactive. Great overview about the topic”
Matthias Städeli, Attorney at law, Rentsch Partner Ltd.
“Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world. ”
Louise Dahlerup Fazlagic, IP Manager, GEA Process Engineering A/S
“Enthusiastic and very confident on subject. Great.”
Anu Taivainen, Patent Attorney, Kolster Oy
“Very useful, applicable, day 1 was a bit confusing but it all came together on day 2 and 3.”
Diana Hoogeboom, Intellectual Property Manager, Intravacc
“Enjoyable course with varied experience of delegates. This enriched the experience for me.”
Martin Bransby, Head of Research, R&R NAV
“Simple method is very helpful when initiating the IP strategy. More interactions and less material would be better. Budgeting was not included. Arnaud was easy to talk to.”
Nathasha Weerasinghe, Technology Entrepreneur, MAS Innovation
“Whilst the course was not what I expected, it was interesting and included some concepts that I had not previously considered and would potentially make use of in the future”
Steve Hart, R&D Director, SPD Development Co Ltd