10-12 Mar 2020
& 22-24 Sep 2020
GBP 1,799 1,499 *
EUR 2,519 2,099 *
USD 2,806 2,338 *
* When you book before 15 Jan
It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets as well as maximising value from these assets. Whether you have no strategy currently in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.
This highly interactive seminar will provide you with the practical knowledge, skills and toolkit (DIPS) to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals. Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.
Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy, with access to the DIPS Online platform.
Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare for this seminar
Documentation
Introduction and ice-breaker
IP strategy toolbox: theory
IP strategy toolbox: theory continued
IP strategy-making: introduction
Step 1: vision setting
Step 2: IP competition analysis
Step 3: IP SWOT development
Step 4: IP performance benchmarking and reporting
Step 5: The strategic plan – the outline
Getting buy-in from management for your strategic IP plan
Prepare your team’s IP plan presentation to management continued..
Present your plan to management
From case to reality
Reapply DIPS: lessons learned from others, plus how to cope with complexity in situations and explore flexibility in DIPS solution
The gradual approach
Reapplying (parts of) DIPS methodology to two real-life scenarios
Brief introduction to DIPS Online to learn how to handle a large number of strategy projects
Introduction to corporate planning where more than one product or business unit is involved
Corporate IP planning – practical case study session
Further implementation issues toward change
Final questions and recommendations
Arnaud Gasnier
Dr Arnaud Gasnier is CEO and Founder of Patentopolis BV. He has practiced globally in various IP (patents, trademarks) departments and in various roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel, Assistant Director) since 1997, e.g. for Swatch, Philips, adidas and Dutch contract research organization TNO. He is the author of ‘The Patenting Paradox’ and recently contributed to the last edition of ‘The Handbook of the European IP Management’.
This course qualifies for the following CPD programmes:
| 10-12 Mar 2020 | ||||
| 10-12 Mar 2020 | Rembrandt Hotel, London | GBP 1,799.00 EUR 2,519.00 USD 2,806.00 + VAT @ 20.00% |
GBP 1,499.00 EUR 2,099.00 USD 2,338.00 Until 15 Jan* |
Enrol now |
| 22-24 Sep 2020 | ||||
| 22-24 Sep 2020 | Cavendish Hotel, London | GBP 1,799.00 EUR 2,519.00 USD 2,806.00 + VAT @ 20.00% |
Enrol now | |
* Note the early booking discount cannot be combined with any other offers or promotional code
“I thought that the course gave an in depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this tool well. ”
Sailesh Daswani, IP Manager, ARC Medical Devices Inc.
“Focused, flexible and proactive. Great overview about the topic”
Matthias Städeli, Attorney at law, Rentsch Partner Ltd.
“Clear, interesting, good combination of lecture and discussions”
Ulrikke Asboell, Attorney-at-Law, Onsagers
“I enjoyed it, the meeting of other people from other companies and the exchange of ideas with them...The slides were good, the speaker enthusiastic and engaging.”
Christopher Phanopoulos, Senior Research Manager, Huntsman
“Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world. ”
Louise Dahlerup Fazlagic, IP Manager, GEA Process Engineering A/S
“Enthusiastic and the cases proposed were extremely well documented (very useful to understand the method). Good course with well thorough content. Looking to put some of this in practice.”
Mathias Corboz, IP Manager EMEA, ASSA ABLOY AB
“Great course - really helpful. We will be using what we have learnt”
Kati Hudson, Head of IP and contracts, Oxford BioMedica (UK) Limited
“Very useful, applicable, day 1 was a bit confusing but it all came together on day 2 and 3.”
Diana Hoogeboom, Intellectual Property Manager, Intravacc
“Enthusiastic and very confident on subject. Great.”
Anu Taivainen, Patent Attorney, Kolster Oy
“Enjoyable course with varied experience of delegates. This enriched the experience for me.”
Martin Bransby, Head of Research, R&R NAV
“Whilst the course was not what I expected, it was interesting and included some concepts that I had not previously considered and would potentially make use of in the future”
Steve Hart, R&D Director, SPD Development Co Ltd
“Simple method is very helpful when initiating the IP strategy. More interactions and less material would be better. Budgeting was not included. Arnaud was easy to talk to.”
Nathasha Weerasinghe, Technology Entrepreneur, MAS Innovation