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Strategic IP (Intellectual Property) Planning Training Course

A step-by-step practical guide to strategic IP planning

12-14 Sep 2022

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Course overview

It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets as well as maximising value from these assets. Whether you have no strategy currently in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.

This highly interactive seminar will provide you with the practical knowledge, skills and toolkit (DIPS) to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals. Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.

Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy, with access to the DIPS Online platform.

Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare.


  • Pre-reading: contains all cases plus facts and data used during examples and teamwork assignments
  • Theory book: contains all the models and frameworks learned during the seminar
  • Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
  • Post-reading: contains all the speaker feedback provided after teamwork assignments, plus extra insights and guidelines to best apply the frameworks to your own environment

Please note: we offer this programme as a 3 full-day course, or across 5 half-day sessions. 

Who should attend?

  • IP managers/professionals (in-house and private practice)
  • Non-IP professionals (R&D managers/directors and business managers)
  • In-house lawyers


Introduction and ice-breaker

Strategic management concepts applied to IP

Challenges faced by companies

  • Anonymized industry insights from 400+ IP professionals: when setting up strategic IP management the first time
  • Implementing the strategy
  • Executing the strategy

IP strategy toolbox

  • Learn the ‘Matrix of IP Strategy Options’
  • Link to IA management and innovation
  • Apply to real-life cases during teamwork assignments
  • Group discussion and feedback

Introduction to DIPS planning methodology

Insights from project management

DIPS planning methodology

  • Set-up
  • Business alignment
  • Market positioning
  • IP audit
  • Gap/SWOT analysis and prioritisation
  • The plan and roadmap
  • Apply DIPS planning methodology to three mini-cases
    • (1) SME business-IP alignment
    • (2) Innovation / R&D steering
    • (3) IP planning during cooperation


Arnaud Gasnier (More...)

Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO.

He is Adjunct Teaching Fellow at University College London. In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’.

He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.

Find out more about Patentopolis HERE.

Book now

Book now

NEW higher discounts for booking multiple places - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate
  • 40% off the 3rd delegate
  • 50% off the 4th delegate
12-14 Sep 2022
Live webinar
UK (London)
12-14 Sep 2022
Live webinar
UK (London)
GBP 1,499 1,199
EUR 2,159 1,739
USD 2,446 1,978
Until 8 Aug*
Enrol now
to attend
Live webinar

Learn more about our face-to-face and webinar training formats.

* Note the early booking discount cannot be combined with any other offers or promotional code. As such, discounts for the 2nd/3rd/4th attendees are based on the full price of the course. Please contact us for pricing if you wish to send more than 4 delegates.

Continuing professional development

This course qualifies for 18 hours for your CPD records.
More about CPD

Customised in-house training

We can customise this course to meet the requirements of your organisation and deliver it at your location and/or online.

Contact us

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Previous customers include...

  • Acapo AS
  • AGC Flatglass Europe
  • Biotronik AG
  • ColorMatrix
  • De La Rue Holdings plc
  • De La Rue International Ltd
  • GE India Technology Centre Pvt Ltd
  • GEA Process Engineering A/S
  • Hoiberg A/S
  • Konica Minolta Business Solutions Europe GmbH
  • MAS Innovation
  • Mojca Krisper Figueroa s.p.
  • Natura &Co (Natura Cosméticos)
  • Nederlandsch Octrooibureau
  • Nouryon AB
  • Nova Measuring Instruments Ltd
  • ORE Catapult
  • Oy Jalo Ant-Wuorinen Ab
  • Plougmann & Vingtoft
  • Prosonix Limited
  • Questel
  • Rouse & Co International
  • Saint-Gobain Isover
  • Sealed Air SRL
  • STMicroelectronics SRL
  • TomTom International BV
  • Umicore AG & Co. KG
  • Vestas Technology UK Ltd
  • Volvo Car Corporation
  • Xerox Business Services Romania

I liked how clear and simple a sometimes difficult and convoluted process was structured and presented. Highly recommended.

Siim Kinnas, Intellectual Property Advisor, Estonian Business and Innovation Agency, Sep 21

The course exceeded my expectations; I expected to be educated in concepts and theories, instead I was equipped with tools and experience! Arnaud was an enthusiastic presenter and a patient guide through the intense volume of information and challenging interactive group work. I was impressed at how applicable the content of the course was to delegates from such a variety of business sizes and markets; everyone was finding the teaching relevant to them in some way. I loved the interactive aspects of the course and enjoyed learning how to use the tools given and the 'aha!' moments when it all began to make sense. I enjoyed that the tools given didn't always have 'correct' answers but always enabled you to make and justify decisions that were aligned with the business strategy.

Elizabeth Maclennan, Project Manager, McMurtry Automotive Ltd., Sep 19

I enjoyed meeting people from other companies and the exchange of ideas with them. The speaker was enthusiastic and engaging.

Christopher Phanopoulos, Senior Research Manager, Huntsman, Mar 19

Enthusiastic speaker and the cases proposed were extremely well documented.

Mathias Corboz, IP Manager EMEA, ASSA ABLOY AB, Mar 19

Great course - really helpful. We will be using what we have learnt.

Kati Hudson, Head of IP and contracts, Oxford BioMedica (UK) Limited, Mar 19

Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world.

Louise Dahlerup Fazlagic, IP Manager, GEA Process Engineering A/S , Mar 19

Clear, interesting, good combination of lecture and discussions.

Ulrikke Asboell, Attorney-at-Law, Onsagers, Mar 19

I thought that the course gave an in-depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this well.

Sailesh Daswani, IP Manager, ARC Medical Devices Inc., Mar 19

Focused, flexible and proactive. Great overview about the topic.

Matthias Städeli, Attorney at law, Rentsch Partner Ltd., Mar 19

Enjoyable course with varied experience of delegates. This enriched the experience for me.

Martin Bransby, Head of Research, R&R NAV, Mar 18

Enthusiastic and very confident on subject. Great.

Anu Taivainen, Patent Attorney, Kolster Oy, Mar 18

The course was interesting and included some concepts that I had not previously considered and would potentially make use of in the future.

Steve Hart, R&D Director, SPD Development Co Ltd, May 16