Change Management in IP

By attending this practical one day course, attendees will learn basic foundations on change management and how to apply them to your IP context, discover classic models of the change process applicable to the IP function.

Course Overview

By attending this practical one day course, attendees will:-

  • Learn basic foundations on change management and how to apply them to your IP context
  • Discover classic models of the change process applicable to the IP function
  • Review state-of-the-art tactics to support the change process, including tactics directly actionable by IP professionals
  • Practical toolkit with a structured, step-by-step methodology to implement change in your IP organization
  • Design your own change plan by applying concepts and tools learned during the seminar, through a series of guided exercises
  • Self-diagnosis of your organization

Why you should attend

  • Self-assess and benchmark your organization’s readiness regarding IP
  • Revisit IP management from other disciplines, such as project management and change management
  • Understand concepts, models and practical insights from these other disciplines
  • Take away a toolkit for change management:
    • Learn how to design your own change plan with your next critical moves
    • Understand how to validate it with peers and learn from their experiences
  • Improve your skills to get buy-in from key stakeholders
  • Complete practical exercises within a safe environment to consolidate your learning
  • Build skills that can be applied to implementing a new IP strategy plan in your (client’s) organization

Who should attend

  • IP professionals (manager, patent attorney etc) either in-house or private practice
  • Managers responsible for the IP function and/or strategy

Programme

Define organisational change – application to IP

  • Why change? Internal and external drivers. Results from our industry survey among IP professionals
  • Why people resist change? Organization, group, individual. Gaps: Know vs do, say vs do. Role of e.g. legacy and myopia. Benchmark with current trends toward IP management
  • Make change sustainable through key moments that matter, and the organizational environment (incentive, structure, behaviour)
  • Group exercise: prepare and present your own IP situation and the key challenge you are currently facing

Change processes

  • Review of classic models: Switch (first win the heart, then the mind), Lewin (unfreeze, movement, freeze), Kotter (8 steps)
  • Categorize change processes: episodic vs. continuous
  • Critical Success factors for each change phase (concept, implementation, stabilization / anchoring)
  • Application to IP through Patentopolis 5-step methodology: (1) diagnose; (2) raise awareness; (3) create interest; (4) try out; (5) make it stick

Change process (continued)

Group exercise: Change processes

  • Draft a change process plan to solve your IP challenge, and validate the project feasibility and appeal of your plan with peers. Discover alternatives for reaching your goals

Tactics with IP-specific focus using the 5-step methodology

  • Bright spot analysis (step 1)
  • Identifying and managing stakeholders. Recourse to stakeholder map and force field analysis (steps 2 and 3)
  • Experimentation: unveil disagreements and uncertainties, design a clever experiment, and encourage failure (step 4)
  • Playing two games at the same time: inside vs outside, strategies to minimize conflicts, and integrating mechanisms (step 5)

Group exercise: Tactics with IP-specific focus using the 5-step methodology

  • Review your own change process from a tactical viewpoint and prepare a blueprint ready for implementation

Final recommendations and summary

Continuing professional development

This course qualifies for the following CPD programmes:

  • CPD certificate of attendance: 5.50 hours
  • General Council of the Bar: 5.50 hours

Book now

We do not currently have dates confirmed for this course; please contact us to be informed when it is scheduled; or to discuss running this course on an in-house basis for your staff.

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Previous customers include...

  • Kolster OY AB
  • Nissan Motor Manufacturing (UK) Ltd
  • The Boots Company plc
  • Umicore SA