Exploring Routes to Market for Herbals

Aquire key skills in maximising success in an expanding herbal product market

10 May 2019

GBP 699
EUR 979
USD 1,090

Book now

Course overview

Herbal ingredients have been used in food and medicines and in cosmetic and domestic products since time immemorial. Hundreds of years on, they are still used for similar purposes – in herbal medicines, medical devices, botanical food supplements, cosmetic and bodycare products and biocidals – but each product type now has
its own distinct and particular legislative framework and rules.

Herbal product market analyses all point to growth, with just one sector alone, the global market for ‘herbal supplements and remedies’ being projected to exceed US$140 billion by 2024 – with Europe the largest market worldwide and China a close second.

Maximising success in an expanding herbal product market requires a clear understanding of the regulatory requirements for the various different categories of a product so as to assess what is and is not possible – and failure to undertake this essential groundwork can be costly in terms of both time and money.

Who should attend?

This course will be of interest to a wide range of disciplines, including product managers and regulatory, technical and marketing staff: its content aims to encourage an objective view of not only current routes to market but also what other opportunities there might be – the strengths and weaknesses of what there is and how best to determine the reality of possible additions.

Programme day one

Routes to market for herbal products

Options and their legal/regulatory frameworks

  • Food supplements
  • Botanical food supplements

Options and their legal/regulatory frameworks (continued)

  • Herbal cosmetics
  • Herbal medical devices
  • Herbal biocides

Quality, safety and good manufacturing practice for:

  • Traditional Herbal Medicinal Products
  • Food supplements
  • Botanical food supplements

Indications for use and health claims

  • Indications for use for HMPs and THRs
  • Health claims for food supplements and botanical food supplements

The regulatory borderline

  • Determining the appropriate regulatory pathway

Summary of the day and final discussion session


Penny Viner

After a career in industry as General Manger of a company making licensed natural medicines, food supplements and cosmetics, Penny Viner spent 7 years as Director of the Health Food Manufacturers’ Association (HFMA), whose members manufacture food and food supplement products, and remains its Vice President, with particular responsibility for herbal issues.

Penny also chairs the UK Herbal Forum, and is Director and Secretary of the British Association of Homoeopathic Manufacturers. Previously she was a Director and Secretary of the UK branch of the European Food Law Association.

She was a member of the British Pharmacopoeia Commission Expert Advisory Group on Herbal and Complementary Medicines and a member of the Ministerial Herbal Medicines and Practitioners Working Group, and is currently a member of MHRA’s Manufacturing Industry Liaison Group.

Until end 2013 she was a Project manager for the International Alliance of Dietary/Food Supplement Associations (IADSA), writing its monthly newsletter and coordinating its Scientific Group.

She now writes an International Regulatory Supplement for the European Federation of Associations of Health Product Manufacturers, is Vice-Chairman of its Botanicals Working Group, and is a botanicals expert for the European Botanical Forum.

Penny is also an independent consultant of food and medicines regulation.

Book now

10 May 2019
10 May 2019 Rembrandt Hotel, London GBP 699.00
EUR 979.00
USD 1,090.00
+ VAT @ 20.00%
Enrol now