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MBA Strategic Thinking for Pharma and Biopharma Professionals Training Course

Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure including the impact of COVID-19, is probably one of the most challenging managerial roles of any industry today.

12-13 Sep 2022

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Course overview

Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure including the impact of COVID-19, is probably one of the most challenging managerial roles of any industry today.

This MBA strategic thinking workshop has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. This two day interactive workshop will provide practical strategic thinking tools taught on MBAs to apply to our role. It will help you build your strategic thinking skills to guide the direction of your teams, develop strategies to key pharma and biopharma business problems, create a vision for the future, and implement strategic thinking within your team. You will gain new ways of thinking, making choices and implementing them using ‘Helicopter’ or ‘Strategic Thinking’. You will be able to implement what you have learnt on the course and immediately apply this into the workplace.

The workshop will focus on a number of areas in the pharmaceutical industry using MBA strategic business cases.

Key areas covered:

  • What is MBA ‘strategy’ & ‘strategic thinking’ - and the importance of this within the pharma and biopharma industry during?
  • Building strategic plans for your teams, group and/or organisation
  • Application to pharma case studies, your issues and at a departmental, and individual level
  • How to use the MBA strategic thinking tool-kit

Who should attend?

All those in the pharmaceutical industry who strategic choices, and who feel that they can rise to future challenges by being more strategic, behaviourally skilled, and creative. Managers who are keen to be able to deliver strategy more easily and to then evaluate its effectiveness - whether technical or commercial. This is particularly relevant to heads of teams/departments, those responsible for leading a project, or those in roles attempting to influence other areas of their organisation, especially in matrix management.


Introduction and objectives

What is strategy and strategic thinking?

    • Helicopter thinking
    • The importance of strategy for the pharmaceutical industry
    • The Strategy Process and tool strategic kit used on MBAs

Critical thinking

    • Definition
    • Critical thinking model and Application

Environmental analysis

    • Strategy tools  
    • Competitive analysis
    • Case study in the pharmaceutical industry

Generating and evaluating Strategic Options

    • Creativity for generating options
    • Evaluating strategic options
    • Pharma case study continued

Strategy Implementation

    • Strategic project implementation 
    • Leadership
    • Change management (pharma case study)


    • Effective and strategic communication (pharma case study)
    • Managing stakeholders including politics and influencing agendas
    • Behaving strategically


    • Monitoring implementation
    • Performance drivers and indicators
    • Problem diagnosis


    • Business plan structure
    • How to apply the strategic tools following the course


Laura Brown (More...)

Dr Laura Brown MBA is an independent Pharmaceutical Training and Management Consultant, and visiting lecturer at Cranfield School of Management, a leading European business school. Laura has worked in the pharmaceutical industry for 25 years. She has facilitated strategy development for a number of teams in the pharmaceutical industry.

Laura has also co-authored several books on strategy and related areas including “Be Your Own Strategy Consultant”, “Value-Based HR Strategy”, “Strategic Project Management” and “Pharmaceutical Project Management”.

Book now

Book now

NEW higher discounts for booking multiple places - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate
  • 40% off the 3rd delegate
  • 50% off the 4th delegate
12-13 Sep 2022
Live webinar
UK (London)
12-13 Sep 2022
Live webinar
UK (London)
GBP 999 799
EUR 1,399 1,119
USD 1,558 1,246
Until 8 Aug*
Enrol now
to attend
Live webinar

Learn more about our face-to-face and webinar training formats.

* Note the early booking discount cannot be combined with any other offers or promotional code. As such, discounts for the 2nd/3rd/4th attendees are based on the full price of the course. Please contact us for pricing if you wish to send more than 4 delegates.

Continuing professional development

This course qualifies for 12 hours for your CPD records.
More about CPD

Customised in-house training

We can customise this course to meet the requirements of your organisation and deliver it at your location and/or online.

Contact us

Previous customers include...

  • Cheplapharm Arzneimittel GmbH
  • Novo Nordisk A/S
  • NovoNordisk A/S